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The Top Honest Expert Videos On SEO You Can't Pay Money For

How did search engines begin- What are they? How do they work?

Get free seo training (from genuine experts too!)

The Digital Garage, made by Google, will teach you the basics of how search works (from a business perspective). Getting a basic understanding of how search works will help you appreciate that it's not all magic, it's actually quite rational. Feel more in control and understand by going through their (free) search engine basics course.

The Digital Garage is an entire cataloge of quality, vetted training content by Google. You can trust this information to be relevant to improving you Google seo. It starts at the basics, and it doesn't cost you anything but time! Bare in mind that whilsts it's very valuable, due to being made by Google, it's obviously biased toward their services so bare that in mind!

The digital garage:
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Secondly, the Analytics Academy, also made by Google, is a collection of video courses which introduce you to the basics (and later, advanced) things you need to know about measuring the success of your seo efforts and general digital marketing efforts.

Learn how to Measure your success with the Analytics Academy:

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How to hire an SEO

Maile Ohye is a Developer Programs Tech Lead at Google. Maile has worked for Google for well over ten years- get your advice directly from the source!

In this video, she covers how to avoid spending a lot of money and not getting good results (hint: it's a really good idea to define what sucess is for you and don't be too generic). There's a lot of silliness that gets pushed in this sector, so get it from here. There are no simple tricks.

"An SEO's potential (e.g. hiring someone to 'do seo' for you) is only as high as the quality of your business or website. So a successful SEO, helps your website put your best foot forward so that it ranks appropriately... they also look to improve the entire searcher experience, from search results, to clicking on your website, and potentially converting (converting means to purchase,
or achieve a goal relevant to your business - perhaps an enquiry if you don't sell online).

Maile Ohye - Google

Source: YouTube - Google Webmasters

How long should SEO take?

"In most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefits."

Maile Ohye - Google

How can small sites become popular?

Source: Youtube - Google Webmasters

Bonus: How to choose a social media platform (there's so many, which do I choose?)

A common question we hear at Karma Computing is

  • Which social media website should I promote my business on? or, they ask
  • How can I automate posting to multiple social media websites?

We feel trying to do too many is mostly a bad idea, because it misses the point- each social media platform caters to its audience in a slightly different way, and therefore your message must to be bespoke to the platform.
Don't try and do many at once, find out which ones have your most relevant target audience.

The right social media sites for you

Source: Google Digital Garage, Social Media Basics

Five Common Mistakes in SEO (and 6 good ideas!)

"Mistake number one is working on SEO, before your site has a value proposition. Ask yourself:
"Why would a user choose my site in search results?"

Maile Ohye - Google

  • Learn from practical examples of what not to do, and 6 good
    ideas to do instead!

  • What differentiates your business from your competitors?

Starting with a value proposition is the first step.

Mistake two is about not thinking about seo in relation to your whole business. It should be apart of your everyday plan- how does your marketing all fit together? For answers, see the last but one video- Creating an SEO strategy.

Source: YouTube - Google Webmasters

Creating an SEO strategy

Source: YouTube - Google Webmasters

Get practical, the creating an seo strategy addresses how to take all this information and take action. It talks about:

  • Who should be doing what, depending on the size of your business
  • It's for smaller businesses with less than 50 pages
  • Goes briefly over terms discussed in the other videos

SEO For Startups In Under 10 Minutes

YouTube - Google Webmasters

This one mentions the search console / vs competitor phrases questions exactly.